About the Download

You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. Your PowerPoint presentation should address the following:
• What is meant by marketing research? – 1
• What is the need and importance for marketing research in the twenty-first century? – 1
• What are the stages in the marketing research process? Explain briefly. – 1
• What is the marketing research method you would use to conduct marketing research for this soap? – 1
• Why would you choose this method? – 1
• How would you use marketing research to make recommendations on marketing the soap? -2
Submit your answer in a Microsoft PowerPoint presentation. Your presentation should consist of eight to nine slides. Place additional information in the notes section of the PowerPoint presentation.
Cite any sources you use using the APA format on a separate page
• Discussed what is meant by marketing research.
• Analyzed the need and importance for marketing research in the twenty-first century.
• Examined and explained the stages in the marketing research process.
• Described impact of marketing research on the sales of the product.
• Analyzed and justified the marketing research method you would use to conduct marketing research for this soap.
• Analyzed and explained how you would use marketing research to make recommendations on marketing the soap.
• Used correct spelling, grammar, professional vocabulary, and Cite all sources using the APA style.

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