Write an analysis of the Barton case Study by answering each of the six questions listed at the end of the case.
- What’s your assessment of the market position of Barton Engine Works? What forces seem to be shaping their markets? What seems to be the key success factors in their markets? What are your suggestions to Jayne Payne regarding the firm’s marketing effort? Be specific. Use facts and data given in the case to support your analyses and your suggestions.
- What would you suggest Ms. Payne do about the lawsuit filed by Mr. Alvarez? What would you suggest she do about the telephone call from Pete Runamok, the newspaper reporter? Explain the logic underlying your suggestions. Be specific.
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