Write a1,050-word paper that describes and evaluates an organization’s innovation strategy. (Select one main target firm from the Learning Team member group to focus upon for the assignment. Briefly include a strategy comparison to two or three other target firms represented in the group to illustrate strength or weakness in primary target firm innovation strategy. If any charts are included, place in Appendix after citations page (not a requirement, but an enhancement). Also place any additional analysis applied to team target firms not used in primary response (1,050 above) in Appendix to demonstrate depth of team analysis and discussion)
· Use publicly available information, including Securities and Exchanges Commission filings, published media articles, and other research information introducing new products or services.
· Format your paper consistent with APA guidelines and include a full and complete citations list, i.e. course text, references for all target firms used in treatment, additional research, etc.
Our team has chosen Pepsi Co as the primary target firm, and I have to write on:
General background on Pepsi Co.’s strategy and Evaluate Pepsi Co.’s innovation strategy to possibly include Market research, technology life cycle, Benchmarking, and Customer communications
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