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Write a brief paragraph or two describing your target firm for facilitator approval (see requirement above). If you plan to select another firm for some specific reason, you must explain the reason and describe how you intend to access research data and information about that firm. Deviating from your current or most recent employer is discouraged in all but the most exceptional circumstances. Post the summary in the body of the post in your Individual Forum not later than Wednesday(DO NOT POST ATTACHMENTS FOR THIS TASK) (I will need to approve quickly so that you may use this target firm as the subject focus of your Learning Activity Responses and the Individual Assignment).You should be focused upon the firm where you have the most experience and/or the firm you are targeting for your Strategic Plan Final Project and therefore, you should be using that firm as the target of your response for ALLLearning Activities and assignments.That way, there is a consistent thread in the theme of your responses that yields new knowledge relative to the learning outcomes of the course.
*** You have delineated a well structured argument for the “mechanics” of choosing Pepsico as your target firm………..and, I understand the challenge presented by your family’s business (indicated in your bio), which is probably much less structured than the requirements of this course can accomodate…………however, you haven’t presented a compelling reason why you want to focus on Pepsico……………why?…………as opposed to Microsoft, Coke, Protor&  Gamble, etc?…..in other words, why Pepsico and not any other company?……..I can’t approve your request until you respond to that……..because I need some compelling lever that increases confidence about your motivation for this pursuit……***

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