Reality Gets Better
1. What is the difference between virtual reality and augmented reality?
2. Why is augmented reality so appealing to marketers?
3. What makes augmented reality useful for real estate shopping applications?
4. Suggest some other knowledge work applications for augmented reality.
The Flash Crash: Machines Gone Wild?
1. Describe the conditions that preceded the flash crash.
2. What are some of the benefits of electronic trading?
3. What features of electronic trading and automated trading programs contributed to the crash?
4. Could this crash have been prevented? Why or why not?
Piloting Valero With Real-Time Management
1. What management, organization, and technology issues had to be addressed when developing Valero’s dashboard?
2. What measures of performance do the dashboards display? Give examples of several management decisions that would benefit from the information provided by Valero’s dashboards?
3. What kinds of information systems are required by Valero to maintain and operate its refining dashboard?
4. How effective are Valero’s dashboards in helping management pilot the company? Explain your answer.
5. Should Valero develop a dashboard to measure the many factors in its environment that it does not control? Why or why not?
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