ñ Visit any retail establishment of your choice in order to assess how the organization has implemented the generic marketing strategy and the segmentation strategies. Develop a two- to three-page paper in the correct APA writing style and synthesize your concept of how those assessed strategies could be improved and impact the successful marketing of the product. Include a minimum of 2-4 resources; 1 resource must be peer reviewed. List the resources in the correct APA writing style.
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