Unit 2 Assignment: Case Study
Read the Smokey Bones & Fire Grill case study on page 673 of your textbook.
This case study illustrates how a declining brand utilizes a new advertising agency to increase traffic and sales by means of a new positioning strategy.
Write a 3–4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case:
- Identification of the Issues •Identify the major opportunity/problem faced in this case.
- Identify the major decisions that need to be made.
- External Analysis •Evaluate factors outside the organization that should be taken into consideration when making a decision.
- Internal Analysis •Evaluate factors inside of the organization that should be taken into consideration when making a decision.
- Alternatives •Select possible alternatives to take advantage of the opportunities or solve the problems identified.
- Evaluate the strengths and weaknesses of each alternative.
- Decisions and Implementation •Propose a solution to the problem.
- Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.
- Explain how you will implement your decision.
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