About the Download

To support your work, use course and text readings and also use outside sources. Please cite your sources in your work and provide references for the citations in APA format.
1. Measuring Responses
In the present business environment, the best decisions are the ones that are informed decisions. Such decisions are based on collecting and analyzing good data.
In order to properly measure, for example, the customers’ preferences regarding a product, it is important for a survey to ask the correct questions and in the correct manner.
•What are the advantages and disadvantages of conducting a face-to-face interview compared with a less personal approach such as having someone fill out a questionnaire online?
•What are the advantages and disadvantages of having structured questions compared with unstructured questions?
•What are the advantages and disadvantages of asking open-ended responses compared with structured responses?
•What are some alternative response strategies?
Justify your answers using examples and reasoning.
2. Obtaining Results from a Survey
Surveys are a good tool for collecting valuable information, if designed and implemented properly.
It is important that a survey provide valuable results.
•What can be done to assist in obtaining relevant results from a survey?
•How can a researcher build rapport with a participant?
•Would confidentiality likely lead to better results for a survey? Why or why not?
 
•What is pretesting? Is it useful in obtaining relevant results from a survey?
 
Justify your answers using examples and reasoning.
 
 
==============
 
Please try to have this information to me by Feb. 22, 2014
 
Please check Writing mechanics (spelling, grammar, APA) and information literacy

Save For Later

has been added to your cart!

have been added to your cart!

You must log in and be a buyer of this download to submit a review.