The purpose of this assignment is to consider supply chain management (SCM) and SCM systems within the context of business strategy. Pick any organization you wish and prepare a one-page summary. List who it is, its primary customers, and how it attempts to differentiate itself in the market. You are free to choose any organization that provides products to its customers. That is, stay away from organizations that primarily provide services such as financial service firms, insurance firms, and the like. Good candidate organizations include Microsoft, Coca-Cola, Nordstrom, or Wal-Mart. The “Company-Business Profiles” link under the How to Find section of the CSU-Global Library is a good place to find this information.
Use the following questions to guide your paper.
1. Above-the-line versus below-the-line: In what ways could your organization use its supply chain management system to support above-the-line initiatives? In what ways could your organization use its supply chain management system to support below-the-line initiatives?
2. Porter’s Five Forces Model: In what ways could your organization use its supply chain management system to (1) reduce buyer power as a supplier, (2) reduce supplier power as a buyer, (3) reduce the threat of substitute products or services, and (4) reduce the threat of new entrants?
3. Value Chain: Within your organization, would supply chain management be seen as a support value process or a primary value process? Please justify your answer.
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