The PSC 410 Lecture 6 describes how Toyota’s Prius helps the company realize a competitive advantage that also benefits society. Identify another organization that also has a product or service that combines a competitive advantage and a benefit to society. (Avoid using examples such as TOMS Shoes or Seventh Generation, whose business model is based entirely on social responsibility, or efforts such as Starbucks’ RED initiative, which combines a social remedy and a marketing campaign.)
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