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During 2007–9, the Nintendo Wii established leadership over the Sony PS3 and Microsoft Xbox360 in the market for video game consoles.  Unlike Sony and Microsoft, Nintendo is completely dependent upon the video games industry for its revenues.  How might Nintendo use the competitor analysis framework outlined in below to predict the likely reactions of Sony and Microsoft to its market success?
 
With reference to Strategy Capsule 3.1, use the five-force framework to explain why the US smokeless tobacco industry is so profitable (as indicated by the profitability of its dominant firm).   What corporate social responsibilities, if any, should the industry undertake?

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