Select one online article or website that applies the courses objectives, readings, assignments, or discussions for this week. Compose a short summary (500 – 750 words) explaining why and how this website or e-article is relevant to our unit’s materials.
Please work in an American website or an article about an American company. Keep in mind that when responding to each unit’s Web Application & Consumer Behavior assignment, your opinion is highly valued; however, the ability to integrate concepts and theories to support your ideas is also a critical one. This is true, not just in this class but during your business career. Knowing what to do and how to do it is a valued skill in business, but knowing what to do and how to do it in every situation is the key to success. It is always important to apply theory and cite credible and relevant references to support your opinions! The better able you are to apply BOTH logic and theory…the better able you are to transfer your learning into practical application regardless of the task, project, or job.
Important: apply at least 4 concepts or theories to your review in the Web Application & Consumer Behavior assignments.
Unit 2 Key Concepts
•Following problem recognition, consumers may engage in extensive internal and external search, limited internal and external search, or only internal search. Information may be sought on: 1) the appropriate evaluative criteria for the solution of the problem, 2) the existence of various alternative solutions, and 3) the performance of each alternative solution from each evaluative criterion.
•During and after the time that consumers gather information about various alternative solutions to a recognized problem, they evaluate the alternatives and select the course of action that seems most likely to solve the problem. Consumer choices are sometimes based on extremely simple decision rules such as “buy the cheapest brand available.” At other times, they are extremely complex involving multiple stages and processes.
•Consumers generally must select outlets as well as products. There are three general ways these decisions can be made: 1) simultaneously, 2) item first, outlet second, or 3) outlet first, item second. Both the manufacturer and the retailer must be aware of the decision sequence used by their target market, as it will have a major impact on creating their marketing strategy.
•Subsequent to some purchases, consumers experience doubts or anxiety about the wisdom of the purchase. This is known as postpurchase dissonance. It is most likely to occur: 1) among individuals with a tendency to experience anxiety, 2) after an irrevocable purchase, 3) when the purchase was important to the consumer, and 4) when it involved a difficult choice between two or more alternatives.
1) Add the link to the website or online article.
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