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Select a product or service that you have seen advertised in multiple media. Prepare a three- to five-page paper and perform a comparison of the different media. Which one is most effective and why? Which one is the least effective and why?
 
Assignment Checklist:
1. Evaluate the 4 Pโ€™s and how they interact with a campaign.
2. Assess the advantages/disadvantage of specific media uses
3. Recommend how to measure results.

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