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See email (se) 12/5 9:46pm for case study
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Unit 5 Assignment: “Orlando Makes Me Smile”
 
Successful marketers know that implementing marketing research both before and after a marketing campaign is executed is essential.
 
Read the “Orlando Makes Me Smile” integrated advertising campaign case study on page 670 of your textbook.
 
Compose a 2–3 page paper (plus Cover page and References page and using APA formatting).
 
In your paper, address the following:
 
   Evaluate whether the campaign was successful by supporting your analysis with information from the case study.
   Do additional research to learn what the Orlando/Orange County Convention and Visitor’s Bureau has done since more recently to advertise/market their product line.
   Assess the Orlando/Orange County Convention and Visitor’s Bureau advertising and marketing strategy.
   Offer your own proposed methods to support their success going forward.

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