See email (se) 12/5 9:46pm for case study
Unit 5 Assignment: “Orlando Makes Me Smile”
Successful marketers know that implementing marketing research both before and after a marketing campaign is executed is essential.
Read the “Orlando Makes Me Smile” integrated advertising campaign case study on page 670 of your textbook.
Compose a 2–3 page paper (plus Cover page and References page and using APA formatting).
In your paper, address the following:
Evaluate whether the campaign was successful by supporting your analysis with information from the case study.
Do additional research to learn what the Orlando/Orange County Convention and Visitor’s Bureau has done since more recently to advertise/market their product line.
Assess the Orlando/Orange County Convention and Visitor’s Bureau advertising and marketing strategy.
Offer your own proposed methods to support their success going forward.
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