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Read the Harvard Business Review Case Study: The Dimensions of Brand Equity for Nestle Crunch Bar: A Research Case.
In this case study, consumers’ thoughts and feelings about the Nestle Crunch bar are presented for interpretation and evaluation.
Compose a 4 page paper (plus Cover page and References page) and analyze the case using the following outline:
Identification of the Issues
Identify the major opportunity/problem faced in this case.
Identify the major decisions that need to be made.
Evaluate factors outside the organization that should be taken into consideration when making a decision.
Evaluate factors inside of the organization that should be taken into consideration when making a decision.
Select possible alternatives to take advantage of the opportunities or solve the problems identified.
Evaluate the strengths and weaknesses of each alternative.
Decisions and Implementation
Propose a solution to the problem.
Defend your proposed solution by citing information from the case and our textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.
Choose methods to measure results.
Predict what you will do if your plan fails and describe your contingency plan.
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