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See email (ah) 4/10 11:27am for attachments
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Read the Pkolino case study in your text. Write a 2-3 page APA style paper that includes a discussion of the following:
 
Provide a summary of the Pkolino “story”.
 
Is the business plan thorough and capture all of the learning that Antonio and JB have accumulated?
 
If not, what additional questions do you believe Antonio and JB need to answer through further planning before they launch the venture?
 
What are the weakest parts of the business plan?
 
What are the strongest parts of the business plan?
 
What areas need improvement?
 
Provide 3-5 APA style references both inline and at the end of the paper to support your analysis. Please write in 3rd person.

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