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Read the Harvard Business School case study: A defense of direct-to-consumer prescription drug advertising. This case study focuses on the practical application of advertising in the setting of a specific regulated industry with a critical discussion of varying perspectives.
Write a 3–4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case:

  1. Identification of the Issues •Identify the major opportunity/problem faced in this case.
  • Identify the major decisions that need to be made.
  1. External Analysis •Evaluate factors outside the organization that should be taken into consideration when making a decision.
  2. Internal Analysis •Evaluate factors inside of the organization that should be taken into consideration when making a decision.
  3. Alternatives •Select possible alternatives to take advantage of the opportunities or solve the problems identified.
  • Evaluate the strengths and weaknesses of each alternative.
  1. Decisions and Implementation •Propose a solution to the problem.
  • Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.

Assignment Checklist:

  • Select possible alternatives to take advantage of the opportunities or solve the problems identified.
  • Evaluate the strengths and weaknesses of each alternative.
  • Defend your choice by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.
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