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Write an essay of discussing at least one successful ambush marketing attempt and one
unsuccessful attempt.
Explain the situation, who was the intended sponsor, and who was the ambushing organization.
Include the event/property/product in the situation; for each one, explain how the organization
could have prevented the ambush or how it successfully did prevent the ambush.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located
in the Student Success Center. An abstract is not required.

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