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Write a 5 page paper in which you:
1. Discuss the trends in the U.S. airline industry and how these trends might impact a company’s
2. Discuss Jet Blue’s strategic intent prior to 2008.
3. Discuss Jet Blue’s strategic elements of cost, organizational culture, and human resource
practices and evaluate whether each element provides the organization with a competitive
5. Discuss Jet Blue’s strategies for 2008 and beyond and evaluate whether or not Jet Blue will be
successful implementing these strategies.
Your assignment must follow these formatting requirements:
-Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on
all sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
-Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title (BUS599), and the date. The cover page and the reference page are not
included in the required assignment page length.

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