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Question:
 
Understanding supply chain and how the consumer can play a critical role in the supply chain is
 
an important part of developing and implementing a strategy. Explore the concept of the supply
 
chain in business and the role of the customer in the supply chain.
 
There are many products and services today where the target customer is part of the supply
 
chain. Wikipedia, Mary Kay Cosmetics, and Craig’s List are just a few examples.
 
Using the online library resources, and the Internet, respond to the following:
 
•Give an example of a product or service where the target customer is part of the supply chain
 
.
 
•Describe the types of innovations or improvements that have come from involving the target
 
customer in the supply chain.
 
•Describe the types of information technology mechanisms that have been used to involve the
 
customer in the supply chain.

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