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Question:
Toyota is known for its innovative operations management practices. Over the last three decades
Toyota has received many awards for their excellent quality and performance. The marketplace
has rewarded them with higher sales and market-share, ultimately making them the world’s
largest producer of automobiles. So what went wrong in January 2010? Are the safety recalls due
to faulty gas pedals an example of an isolated, one-time problem or are they symptoms of bigger
long-term problems with Toyota and also the automobile industry?
Topics that the essay must address:
· How has operations strategy and competitive priorities evolved in the automobile industry
during the last 100 years
· What are the positive and negative tradeoffs associated with outsourcing production functions
to supplier organizations?
· What quality systems and procedures and systems should Toyota have followed to ensure that
faulty automobiles are not delivered to the customers?

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