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<The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption
are underway in both nations. Given the emphasis on the youth market in the U.S. over the last 60 years (ever since the baby boom) what can you
predict for marketers in these newly youth-oriented consumer economies, as they follow the same path?
Guided Response:
What products and services will interest these new youth markets?
Compare and contrast the micro and macro environmental forces that can influence the marketing strategies for these products and services.
Will marketers in these countries use similar marketing strategies to influence this group or will their strategies be different from Western-based
consumption marketers? Explain your reasoning.
What opportunity for U.S. companies might you foresee? Support your reasoning.

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