Return on investment (ROI) and break-even analysis are used by businesses to determine the
value of a proposed investment or make decisions about where their money is best spent.
Conduct a comparative research of ROI and break-even analysis techniques using the Argosy
University online library resources and the internet.
Respond to the following:
•To what extent should all or some of these techniques be used to establish a business case?
•How should each technique be used to assess specific financial performance benchmarks? Use a
specific example to help demonstrate your points.
Give reasons to support your responses.
Write your initial response in approximately 300 words.
Apply APA standards to citation of sources.
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