Research and analyze the buying process for an online product or service, with which you (as a
consumer) are familiar, from a business point of view.
First, research an online consumer product or service (such as an eBook from the Kindle store or
a movie from the iTunes store). Ideally choose an online product or service with which you are
familiar and have purchased in the past. Then, in a 3–4-page report, analyze its buying process
from the marketer’s point of view using the five stages. Remember, the five stages are:
Search and determination of alternatives
Evaluation of alternatives
1.Identify the problem and describe the difference between the current and ideal state, what
drives it, and how it can benefit the buyer
2.Describe the product and explain the internal and external sources
3.Evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or
attributes. Identify selection criteria.
4.Define the purchase decision and identify the high-level factors that interrupt or deter purchase.
5.Evaluate post-purchase evaluation
•Be sure to include details within your analysis to support your ideas. Use proper grammar,
spelling, and APA style throughout. Pleas provide at least 3 references.
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