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Read the Sir Richard Branson, Chairman, Virgin Group, Ltd. case study located in Chapter 11.
Write a six to eight (6-8) page paper in which you:
1. Describe Branson’s leadership style in terms of the leadership models addressed in Chapters
10 and 11 and evaluate the likely effectiveness of that style in the U.S. today.
2. Recommend a different leadership style (or combination of styles) that would make Branson
an even more effective leader.
3. Determine how Branson would develop and lead a global team working on a major project
(e.g., space tourism).
4. Discuss how you can incorporate some of Branson’s leadership qualities into you role at work
or school.
5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on
all sides; references must follow APA or school-specific format. Check with your professor for
any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the reference page are not
included in the required page length.
The specific course learning outcomes associated with this assignment are:
Explain the variety of leadership theories and roles.
Analyze the formation and dynamics of group behavior and work teams, including the
application of power in groups.
Use technology and information resources to research issues in organizational behavior.
Write clearly and concisely about organizational behavior using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and
language and writing skills, using the following rubric.

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