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Porter’s Five Force Of Competitive Strategy
Michael Porter’s Five Forces Model is a commonly used framework to analyze competitive
dynamics within an industry. It specifically analyzes the degree of rivalry among industry
competitors and the threat of new entrants and substitute products. Understanding the challenges
future competitors might have entering the market and competing with you is critically important
to the long-term viability of your success as an organization.
1.Discuss in one page Global Exchange Rate Effects: How would differences in exchange
rates between different countries inform an organization’s decision on pricing policies? Use
contemporary examples to support your response.
Distribution Channels
The majority of manufacturers do not sell directly to consumers, they sell through retailers. One
of the critical decisions you will make as a marketer is what channels of distribution you target to
sell your products. Marketing channels are complex with a variety of unique needs.

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