Generate a preliminary strategy audit for Vista Print: Write a 7–10 page report (see number 4
above) in Word format.
Directions For Topic: Preliminary Strategic Audit
1.Prepare the preliminary strategy audit using the tools and framework you have focused on so
a.Analysis of the company value proposition, market position, and competitive advantage
b.External environmental scan/five forces analysis
c.Identify the most important (5–7) strategic issues facing Vista Print
d.Keep in mind it is important to look at the strategic issue(s) from more than just one
perspective in the business unit or company—speak to or research the issue from more than one
angle to offer a 360° approach that doesn’t cause more problems/issues.
e.Strategic issues arise from a mismatch between internal capabilities and external trends such
that important opportunities are not being pursued or significant external threats are not being
addressed under the current strategy.
2.Include a preliminary set of recommended tactics for improving your company’s strategic
alignment and operating performance.
a.Keep in mind that recommendations can include but are not limited to tactics in marketing,
branding, alliances, mergers/acquisitions, integration, product development, diversification or
divestiture, and globalization. If you recommend your company to go global, you must include a
supply chain analysis and an analysis of your firm’s global capabilities.
3.Write your report as though you are a consultant to your company and are addressing the
executive officers of this company.
PRELIMINARY STRATEGIC AUDIT—VISTA PRINT 2
4.Make sure your writing is clear, concise, and in an organized manner; demonstrates ethical
scholarship in accurate representation and attribution of sources; and displays accurate spelling,
grammar, and punctuation.
Use The following format:
•Executive Summary / Abstract
•Table of Contents
•Introduction to Company (each subsection should be an assessment)
o Value proposition
o Market position
o Competitive advantage
•External Environmental Scan/Five Forces Analysis
o Current environment
o Assessment of external factors applying five forces
o Label each issue and provide a header and the reason for why it is an issue
o Summary / Key Findings and Recommendations
Apply APA standards to citation of sources. By Friday, September 28, 2012,
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