Creating a sports event that you can sell to sponsors….Be very creative in the type of event it
creates. The event can be:
1. New to the world sporting event (e.g., extreme sports when they were new)
2. Modification of an existing sport (e.g., extreme golf or golf with defense and offense; team or
individual sport for people with disabilities)
Identify a potential sponsor (an organization with a fit into your event or sport). In addition,
develop a sponsorship proposal for your event and persuade the potential sponsor to indeed
become a sponsor.
Using information from the internet that reference sponsorships make sure you cover the
objectives of sponsorship in your paper.
Assess the expected impact of the proposed sponsorship.
Explain advantages and disadvantages of including the proposed sponsor from your event/
product point of view. Speak specifically to the potential disadvantages. For example,
why would your event or organization specifically go after this potential sponsor given the
disadvantages or potential sponsorship failure? In addition, how would you specifically sell the
idea given the disadvantages?
Prepare this assignment according to APA guidelines found in the APA Style Guide, located in
the Student Success Center. An abstract is not required.
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