Question:
 
Competitive Advantage
 
Give a recent example of a firm that was cited as having a competitive advantage due to its
 
innovative marketing plan.
 
*Discuss implementation activities that have positively impacted customer satisfaction.
 
Ethical Challenge
 
Is segmenting and targeting a market based on physical disabilities or health problems a violation
 
of sound ethical practices?
 
*Support your response with real-life examples