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Question:
Choose a sports website on which to write an essay.
In the essay, perform the following tasks:
1. Describe the website and give the URL.
2. Explain the targeted demographics and psychographics for this website and do the same for
the sport.
3. Explain the overlap (or lack of overlap) between the website and sports and why there is such
an overlap or lack thereof.
4. Identify the participants in the sport and describe the attributes of the five segments of
participants.
Prepare this assignment according to the APA guidelines. An abstract is not required.

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