Question:
 
1. Discuss in one-two pages Social Network: Think of an online social media network like
 
Facebook or LinkedIn. For targeting new customers, what are the advantages and disadvantages
 
of using these social networks compared to search engine advertising?
 
*Provide specific examples of products that lend themselves more to social networks as
 
compared to search engine advertising.
 
2. Discuss in one page Brand Positioning: Compare and contrast the brand positioning of
 
Subway and McDonalds. What type of image does each restaurant chain try to project?