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Final Project
The Final Project incorporates all aspects of the Marketing Research course.
The Final Project objective is to write a Marketing Research Proposal. There is no requirement to conduct the actual research, collect data or analyze results.
The Final Project requirement is to write a marketing research proposal and to develop a short survey.
The proposal should be written in 12-point Times New Roman font with 1โ€ margins on your paper. Use APA format to cite any sources used in the paper. The final proposal will likely be about 4โ€“7 pages (plus Title and References pages) in length, but this will vary.
Include the following sections in your Marketing Research proposal final project:

  • Describe the background of the study
  • Define the Management Decision problem
  • Define the Marketing Research problem
  • Marketing Research design: Explain the design of your study and defend why you chose that design
  • Define both the Population and the Sample(s)
  • Defend the chosen Sampling Methodology
  • Evaluate Assumptions and Limitations of the study
  • Design a Questionnaire and defend the chosen survey method.
  • Predict how you would analyze the data if you were actually doing the study
  • Evaluate what you learned from completing this Marketing Research proposal


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