About the Download

National Football League’s
Super Bowl
Introduction
Annual Championship Game of NFL

First started in 1967

Game day known as “Super Bowl Sunday”

One of the most viewed television programs

The most watched sports event worldwide

Product
Physical Admission

Entertainment

Merchandise

Apparel

Mugs

Party Supplies

Etc.

Advertising platform

Those Involved
Top team from the two NFL conferences:

National Football Conference (NFC)

American Football Conference (AFC)

NFL Personnel

Players, Coaches, Staff, Announcers,
Referees

Stadium Personnel

Network Personnel

Tangible or Intangible
Tangible

Physical admission to game

Merchandise made for specific event

Intangible

Entertainment derived from the competition

Advertising platform for marketers

Consumer Needs
Meets consumer physiological needs

Primarily achieved through merchandise:

T-shirts

Hats

Jackets

Consumer Wants
Fulfills consumer want for:

Entertainment

Commemoration

Does this through:

Competition

Merchandise

Place
Full-length football field & adequate capacity

Stadium selection made years in advance

Bid system used:

Cities place bids

NFL analyzes stadium

Ability to host
Renovations


End zones always painted

Location
Stadiums for upcoming Super Bowls:

Super Bowl XLIVII (2013)

Mercedes-Benz Stadium, New Orleans, LA

Super Bowl XLIVIII (2014)

MetLife Stadium, East Rutherford, NJ

Super Bowl XLIX (2015)

University of Phoenix Stadium, Glendale, AZ

Distribution Channels
Rotates between networks:

CBS

FOX

NBC

Half-time Show & Advertisements boost views

Radio broadcast

Website

Conclusion
Most important game of the NFL Season

Many individuals involved in producing product

Multifaceted product: Tangible & Intangible

Fulfills both consumer needs and wants

Location varies based on bidding system

Distributed by CBS, FOX, NBC, radio, & web

References
Allen, S. (2012, February 05). “A brief history of the super bowl broadcast.” Mental
Floss. Retrieved from: https://www.mentalfloss.com/blogs/archives/116088

Burrow, J.L. (2012). Marketing. Mason, OH: South-Western Cengage Learning.

McCarthy, M. (2012, February 06). “NBC’s Super Bowl XLVI most-watched show in
TV history.” USA Today. Retrieved from: https://content.usatoday.
com/communities/gameon/post/2012/02/nbcs-super-bowl-xlvi-is-most-watched-show-
ever-tv-history-new-york-giants-new-england-patriots-super-bowl-xlv/1#.
UOo1zm_LRuM

Pedulla, T. (2003, September 22). “N.Y./N.J. Super Bowl in 2008 may not come to
pass.” USA Today. Retrieved from: https://usatoday30.usatoday.
com/sports/football/nfl/2003-09-22-ny-nj-superbowl_x.htm

Save For Later

You must log in and be a buyer of this download to submit a review.