About the Download

McCuan, J. (2008, November). A cold call, a blog, and a $20 million lawsuit: A North Carolina entrepreneur blogs a warning to her industry—and gets sued for her troubles. Inc., 28–30.
Case Guidelines and Case Report Template
Introduction: Purpose statement and main points
Part 1
You now have lots of notes. Write them up into a concise and well-organized paper. The length will likely be determined by the length of the case. Attempt to keep them to five pages or less. Use the following headings and captions to organize the paper:
Communication Problems and Your Communication Objectives (please list these)
Ranked issues and relevant information—list and rank from most to least important key communication issues.
Potential solutions and analysis—list and briefly analyze and explain three possible solutions.
Selected solution, its implementation, and communication—explain the preferred solution in detail and reasons for selecting it. Provide an example of any final deliverable that you decide on.
Part 2
List the four or five key communication skills reflected in the case, and provide a brief critical analysis of each one. Apply each of these key communication skills to your own personal managerial communication abilities and weaknesses as noted in yourself analysis.
Part 3
Write a brief critical analysis using the following list of concepts from the week’s lectures and apply them directly to the case. Write a short statement for each concept. Show your understanding of the concept as it relates to the case. How could the manager in the case have improved communication by paying closer attention to each of these areas?
1.                     Core values
2.                     Communication is invention
3.                     Leader’s job—”values compete and various roles are in tension”
4.                     Psychological and physical barriers to communication
5.                     The importance of feedback
Provide a summary, your recommendations, and a concluding statement.


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