Locate your local Chamber of Commerce’s community profile either online or in printed material that describes your local community. Write a three to four (3-4) page paper on the following:( I live in Chesapeake VA ) Chesapeake Chamber of Commerce
• Illustrate the message’s view of the audience and stakeholders based on the written profile.
• Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter.
• Give two recommendations that would improve the message, based on audience analysis.
• Provide your rationale as to why your version would be better than the original.
The format of the paper is to be as follows:
• Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, Microsoft Word document.
• Use headers for each of the subjects being covered, followed by your response.
• In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
Outcomes Assessed • Assess the business messages communicated to external and internal parties.
• Use technology and information resources to research issues in business communications.
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