Conducting an internal environmental scan or organizational assessment, provides the ability to put the strategic audit together.
Conduct a comprehensive assessment of the internal environment at VISTA, also known as an organizational assessment, and present your findings in a report. Your report should analyze the operating characteristics and assets of VISTA and categorize them as strengths or weaknesses in terms of enabling the business strategy (these will be inputs into a final SWOT analysis).
The internal environmental scan or organizational assessment should include the following:
•Mission, Vision, and Values: Assess the organization’s understanding of the mission, vision, and values, and how they relate the business strategy. Is there consensus on the mission and vision of the organization? What are the shared values of the organization? What are the behaviors espoused by these values?
•Strategy Clarification: Assess the organization’s understanding of the business strategy through interviews with mid-level and senior managers. Assess their understanding and agreement of the business unit’s value proposition, market position, and competitive advantage (
•Cultural Assessment: Explain the unwritten rules and shared values that govern behaviors in the organization. Do they act as enablers or blockers to the strategy? For example, is there a culture of information sharing and collaboration that enables the organization to respond quickly across structural boundaries to solve problems for customers? On the other hand, do groups not share important information through informal mechanisms, thus slowing response times?
•Value Chain Analysis: Identify the primary (direct) and support (indirect) activities that create and deliver your product or service to your customers. Assess each activity’s contribution to competitive advantage through cost or differentiation. Identify any areas where the business may be at a competitive disadvantage.
•Summary of Findings: Using these different analyses, identify the organizational strengths and weaknesses as they relate to the business strategy. Organizational strengths are assets, capabilities, and resources that contribute directly to the organization’s strategic fit, differentiation, and competitive advantage relative to competing organizations. Organizational weaknesses are characteristics and capabilities (often lacking) that place the organization at a disadvantage relative to competitors.
Write a 5-6 page report in Word format. Apply APA standards to citation of sources. The paper should include a (in addition to the 5 to 6 page body of the report) a cover page, plus executive summary/abstract, table of contents, body of paper—proper headers (Mission, Vision, and Values assessment; Strategy Clarification; Cultural Assessment; Value Chain Analysis; Summary of Key Findings; and References).
By Saturday, October 06, 2012
Value Proposition, Market Position, & Competitive Advantage: Be sure that the assessment of the organization’s value proposition, market position, and competitive advantage is accurate, perceptive, grounded in reason, and uses a variety of scholarly research to support ideas
External Environmental Scan/Five Forces Analysis: Be sure that the Assess the external the external factors that impact the organization using Five Forces Analysis is accurate, perceptive, grounded in reason and uses a variety of scholarly research to support ideas.
Strategic Issues: Be sure to identify the most important (5-7) strategic issues facing the organization or business unit. The most important strategic issues facing the organization or business unit are clearly significant issues, and they are perceptively and completely discussed. They represent a variety of issues that threaten the organization in some way
Preliminary Recommendations: Be sure to include a preliminary set of recommended tactics for improving the company’s strategic alignment and operating performance. Assure that they are insightful, specific, and appropriate for the company’s resources, market, and goals. How these tactics directly improve strategic alignment and operating performance is thoroughly discussed and supported by research. These tactics will clearly reach those goals.
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