About the Download

In this assignment, you will investigate and review two large multinational companies operating the global marketplace. Include one U.S. and one foreign company. Here is the list: CEMEX,  Fiat, Nestle, Grupo Gigante, Komatsu, Shell, IKEA, Toyota, Wal-Mart, Coca-Cola, McDonald’s Honda, and Philips Electronics.

  1. For the international company operating the U.S. you selected, answer the following: (Honda)
    1. What entry strategy was used to expand into the U.S. market?
    2. What are some of the risks and issues associated with this entry strategy?
    3. What are some alternative entry strategies this international company could consider?
    4. How has the chosen entry strategy fared?
    5. For the U.S. company operating in an international country you selected, answer the following: (Coca-Cola)
      1. What expansion strategy did the company use? Why do you think it chose this strategy over others?
      2. What type of regulations do you think your selected company will need to comply with prior to expanding into new markets?
      3. How was the investment in foreign operations funded by the U.S. parent company?

Write a 3- to 5-page report in Microsoft Word format. Apply current APA standards for writing to your work.

Save For Later

has been added to your cart!

have been added to your cart!

You must log in and be a buyer of this download to submit a review.