In this assignment, you will investigate and review two large multinational companies operating the global marketplace. Include one U.S. and one foreign company. Here is the list: CEMEX, Fiat, Nestle, Grupo Gigante, Komatsu, Shell, IKEA, Toyota, Wal-Mart, Coca-Cola, McDonald’s Honda, and Philips Electronics.
- For the international company operating the U.S. you selected, answer the following: (Honda)
- What entry strategy was used to expand into the U.S. market?
- What are some of the risks and issues associated with this entry strategy?
- What are some alternative entry strategies this international company could consider?
- How has the chosen entry strategy fared?
- For the U.S. company operating in an international country you selected, answer the following: (Coca-Cola)
- What expansion strategy did the company use? Why do you think it chose this strategy over others?
- What type of regulations do you think your selected company will need to comply with prior to expanding into new markets?
- How was the investment in foreign operations funded by the U.S. parent company?
Write a 3- to 5-page report in Microsoft Word format. Apply current APA standards for writing to your work.
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