Identify two articles in the US: one in which the business problem is researched using a qualitative design and the other using a quantitative design.
Summarize each of the research designs.
Write a 350- to 700-word paper in which you compare and contrast the two approaches:
What are the strengths and weaknesses of each approach?
How can they be used most effectively in a combined approach?
Which method is more appropriate for research in your own business and functional area?
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