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External and Internal Environmental Analysis
·         Complete the external environmental scan for your organization.
·         Perform an internal, competitive environmental scan for your organization.
·         Write a 1,400 word summary that does the following:
o    Identifies and analyzes the most important external environmental factor in the remote, industry, and external operating environments
o    Identifies and analyzes the most important internal strengths and weaknesses of your organization: Include an assessment of the organization’s resources.
o    Assesses the organization’s competitive position and possibilities
·         Format your paper consistent with APA guidelines and include a full and complete citations list, i.e. course text, references for target firm used in treatment, additional research, etc.
This is in regards with our target chosen firm – Pepsi Co

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