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Develop a brand strategy for the car. To come up with a strategy, answer the following questions:
1. How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?
2. How will it be launched in the selected target market?
3. What activities will be conducted to build the image of the brand?
Submit your report in a three- to four-page Microsoft Word document.
Cite any sources you use using the APA format on a separate page.

  1. Analyzed and explained how it will be positioned relative to other plug-in hybrids currently under development or in the marketplace.
  2. Analyzed and described how it will be launched in the target market selected.
  3. Analyzed and described what activities will be conducted to build the image of the brand.
  4. Used correct spelling, grammar, and professional vocabulary.
  5. Cited all sources using the APA style.
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