“Financial Analysis” Please respond to the following:
 
·         Determine three key ratios that should be used when evaluating the financial performance of a company, indicating what information this will reveal to an analyst and the impact to decisions made about the company.
 
·         Given that financial analysis is reactive based on events that have already occurred, suggest how financial analysis may obtain information to be proactive to the decision-making process. Provide support for your rationale.