About the Download

Executive Summary (1page) capturing the essence of its history, position in the market, current key challenges, your strategic recommendations and anticipated results.
 
*External Environment Evaluation (1page)
 
*Current strategy to include Possible alternatives…(included in attachment, but may need revising)
 
*SWOT matrix (included); need 2 page narrative explaining what it means & add these strategies SO, WO, ST & WT (3-4 pgs)
 
*BCG matrix (included); need 2 page narrative explaining what it means.
 
*Space matrix (included); 2 page narrative explaining what it means.
 
*IE matrix (included); need 2 page narrative explaining what it means.
 
*QSPM matrix (included); need 1 page narrative explaining what it means.
 
*Product Positioning Map (included); need 1 page narrative explaining
 
*Recommendation/changes (if needed) to the structure, processes, or rewards
 
*Evaluation of strategies and objectives to achieve most favorable market position (1pg)
 
*Description of how you would implement your strategies(1pg)
 
*Specific results you want to achieve including market, financial, and product or service goals (1pg)
 
*Financial projection (minimum three years) (1pg)

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