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This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
1.         Discuss the company’s competitors, and the strengths and weaknesses of each.
2.         Discuss how you plan to differentiate your company from the closest competitor.
3.         Discuss the company’s intention to be a leader or follower within the industry.
4.         Assess the macro-environmental issues (legal, technological, social, and economic) trends with which your business must contend.
5.         Identify the most significant trend to impact your business and discuss how the company intends to minimize or capitalize on this trend.
Use at least 2 references to support the discussion on enhancing the marketing plan.

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