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Create the first part of the advertising portion of the Marketing Communications Plan using the business and information presented in the case study. Meet the following requirements:
* In 200-300 words, explain the creative media strategy that will be used for the plan for television, direct marketing, magazine, newspaper, and/or other media discussed this week. Choose at least two media.
* Provide a rough sketch, blueprint (use ClipArt), or detailed explanation of the premise of the ads. (pdf files will be accepted)
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