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Create the Business Description portion of the Marketing Communication Plan using the business and information presented in the case study.
Meet the following requirements:
* In 200-300 words, provide a description of the business and the challenges it is facing.
* In 200-300 words, explain the areas of the Marketing Communication plan that will need to be evaluated and/or changed from the current situation of the business.
* Adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers
 
 
 
 

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