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Compose a 2–3 page paper (plus Cover page and References page and using APA formatting) explaining the trends discussed by Zinkhan (1994).
 
Assignment Requirements:

  • In your paper, discuss what trends have changed since this article was written.
  • What trends have remained?
  • What are some trends you predict will occur in advertising in the next 10 years?
  • Use additional research to support your assertions.
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