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Complete two competitor profiles for a healthcare organization. The healthcare organization could be your current (or former) employer or the organization in your marketing plan. Apart from a title page and reference page, write a 3 page competitor profiling paper in APA format. In your paper, incorporate a minimum of 3 references. Apart from the description of a healthcare organization, the Competitor Profiling should include the following elements for TWO competitors:

  • Overview (Name if competitor and size/volume)
  • Nature of organization/operation
  • Competitive strength
  • Competitive weakness
  • Likely key competitive moves
  • Likely key long-range strategy
  • Market share data
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