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Companies can benefit from entering the global market. Before entering the global market companies must make some critical decisions, such as where, when, and how they will enter the global market.
 
•         Watch the video case: “Walt Disney Imagineering” located on the student website to see the decisions one company had to make when it entered into the global market.
•         Provide a team summary that describes the challenges the company faced entering the global market and explains the decisions the company made. No min. or max. word count on this assignment.
•         Your entire response does not need to be in APA formatting or a formal paper but appropriate in-text citations and a reference entry are needed if paraphrasing or quoting from the case or another outside source.


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