About the Download

Bill is a 28-year-old man who recalls that he disliked giving speeches in high school and avoided speech class in college until his senior year. Everything was fine with his job until his latest promotion, because his new position requires public speaking on a weekly basis. He has tried to find a way to keep his job and avoid giving speeches, but he has not found a solution.
Analyze the three potential ways Bill could have developed this phobia: operational (stimulus-responseΓ consequence), classical (CS-UCS-UCR-CR), and observational.
Discuss how extinction and cognitive learning could help Bill recover from his phobia.
Describe Bill’s phobia using inference and research of the development of simple phobias, such as public speaking phobias
Discuss how the process of extinction could be used to help Bill overcome his phobia.

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