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Assignment 1: Starbucks’ Strategy

Due Week 3 and worth 280 points

Using the Internet and Strayer University databases, research Starbucks’ organizational culture and the key leadership and management traits used to execute the business strategy.

Write a four to five (4-5) page paper in which you:

1. Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture.

2. Assess the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Provide support for your rationale.

3. Determine one (1) key management competency that a successful manager at Starbucks is likely to have. Indicate one (1) way in which this particular competency is a good fit for the organizational culture.

4. Speculate on whether Starbucks would achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz.

5. Use at least two (2) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the concepts of management related to modern-day work environments.

• Analyze the corporate environment, culture, and challenges for managing in a global environment.

• Use technology and information resources to research issues in modern management.

• Write clearly and concisely about modern management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Click here to view the grading rubric.

Points: 280 Assignment 1: Starbucks’ Strategy

Criteria Unacceptable

Below 70% F Fair

70-79% C Proficient

80-89% B Exemplary

90-100% A

1. Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture.

Weight: 25% Did not submit or incompletely suggested the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Did not submit or incompletely indicated management’s role with creating and sustaining the organizational culture. Partially suggested the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Partially indicated management’s role with creating and sustaining the organizational culture. Satisfactorily suggested the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Satisfactorily indicated management’s role with creating and sustaining the organizational culture. Thoroughly suggested the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Thoroughly indicated management’s role with creating and sustaining the organizational culture.

2. Assess the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Provide support for your rationale.

Weight: 20% Did not submit or incompletely assessed the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Did not submit or incompletely provided support for your rationale. Partially assessed the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Partially provided support for your rationale. Satisfactorily assessed the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Satisfactorily provided support for your rationale. Thoroughly assessed the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Thoroughly provided support for your rationale.

3. Determine one (1) key management competency that a successful manager at Starbucks is likely to have. Indicate one (1) way in which this particular competency is a good fit for the organizational culture.

Weight: 20% Did not submit or incompletely determined one (1) key management competency that a successful manager at Starbucks is likely to have. Did not submit or incompletely indicated one (1) way in which this particular competency is a good fit for the organizational culture. Partially determined one (1) key management competency that a successful manager at Starbucks is likely to have Partially indicated one (1) way in which this particular competency is a good fit for the organizational culture. Satisfactorily determined one (1) key management competency that a successful manager at Starbucks is likely to have. Satisfactorily indicated one (1) way in which this particular competency is a good fit for the organizational culture. Thoroughly determined one (1) key management competency that a successful manager at Starbucks is likely to have. Thoroughly indicated one (1) way in which this particular competency is a good fit for the organizational culture.

4. Speculate on whether Starbucks would achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz.

Weight: 20% Did not submit or incompletely speculated on whether Starbucks would achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz. Partially speculated on whether Starbucks would achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz. Satisfactorily speculated on whether Starbucks would achieve long- term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz. Thoroughly speculated on whether Starbucks would achieve long- term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz.

5. 2 references

Weight 5% No references provided Does not meet the required number of references; some or all references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements

Weight: 10% More than 6 errors present 5-6 errors present 3-4 errors present 0-2 errors present

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